Will renaming carp 'copi' help control them?

Illinois officials this month announced that Asian carp would now be called "copi" in an attempt to make the fish more desirable for eating. Joseph Parkos, the director of the Illinois Natural History Survey's Kaskaskia, ...

What the frequency of your pay means for financial well-being

Wharton marketing professor Wendy De La Rosa was enjoying dinner with family when her cousin started raving about a new arrangement with his employer that allows him to access his wages each day through an app, rather than ...

How inflation is influencing the way we think and behave

Driven largely by soaring gas prices, inflation reached levels not seen in decades over the last year, according to new Consumer Price Index data. Prices at the pump helped accelerate inflation to 8.6% for the 12 months ending ...

Menu design key to increased wine sales and customer satisfaction

Ever since America's oldest restaurant, the White Horse Tavern in Rhode Island, opened its doors in 1673, restaurateurs have been trying to keep their customers happy while increasing profits. Wine has always been a solid ...

Conducting research in marketing with quasi-experiments

Researchers from University of Toronto, MIT, and University of British Columbia published a new paper in the Journal of Marketing that aims to broaden the use and usefulness of quasi-experimental methods in marketing by ...

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