For the last three decades, the advent of "fast fashion" has disrupted the traditional fashion cycles by capitalizing on retailers' and consumers' responsiveness to the novelty of new fashion trends. Some fast fashion retailers ...
Social Sciences
Nov 3, 2023
0
21
Consumers are increasingly paying for temporary access to products and services through companies like Rent the Runway, Netflix, Airbnb, and Uber—creating an "access-based industry" that's expected to grow to $335 billion ...
Social Sciences
Oct 9, 2023
0
3
Online grocery shopping has become more popular since the COVID-19 pandemic. Sales from online food retail in the United States are projected to grow from 9.5% of total food commerce in 2020 to 20.5% in 2026. Given this, ...
Social Sciences
Oct 2, 2023
0
2
The effects of in-stream video advertising on ad information encoding have long remained a mystery. A recent study, published in the Journal of Advertising and led by Professor Sung-Phil Kim and his research team in the Department ...
Social Sciences
Aug 18, 2023
0
28
Researchers from Yale University and University of Southern California have published a new Journal of Marketing study that synthesizes and evaluates over 50 studies conducted over four decades to determine when mental simulation ...
Economics & Business
Aug 15, 2023
0
1
Non-biodegradable plastics are major contributors to land and marine pollution, destroying habitats and causing harm to both flora and fauna. Hence, the switch to bioplastics is imperative to ensure sustainability. The success ...
Social Sciences
Jul 25, 2023
0
1
Whatever you call them—remanufactured, refurbished, renewed —used products ranging from electric toothbrushes to cars are one of the fastest-growing segments of the U.S. economy. New research from Penn State suggests ...
Economics & Business
Jul 13, 2023
0
3
Consumers are constantly bombarded with enticing product promotions and time-limited offers. That might be a flash sale on an e-commerce platform or a time-constrained deal at a physical store. Businesses use these marketing ...
Social Sciences
Jul 3, 2023
0
1
Researchers from Fudan University's School of Management have published a new paper in the Journal of Consumer Psychology that provides original insights about the impact different types of feedback consumers have on consumers' ...
Social Sciences
May 22, 2023
0
6
"Will you be paying with cash or card?"
Social Sciences
May 17, 2023
0
35
