Measuring conservation in a way that counts

A new study raises questions on whether current conservation science and policy for protected areas could be saving more biodiversity—with political and economic expediency often having taken precedence in the past.

Can whale feces help save the planet?

The International Whaling Commission (IWC) was founded to regulate whaling. Today, it also increasingly focuses on the value of live whales for planetary health. A new workshop report confirms the great ecological value of ...

Virgin Galactic rocket ship ascends from New Mexico

Virgin Galactic on Saturday made its first rocket-powered flight from New Mexico to the fringe of space in a manned shuttle, as the company forges toward offering tourist flights to the edge of the Earth's atmosphere.

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Commercialization

Commercialization is the process or cycle of introducing a new product or production method into the market. The actual launch of a new product is the final stage of new product development, and the one where the most money will have to be spent for advertising, sales promotion, and other marketing efforts. In the case of a new consumer packaged good, costs will be at least $10 million, but can reach up to $200 million.[citation needed]

Commercialization is often confused with sales, marketing or business development. The Commercialization process has three key aspects:

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