Commercial supersonic aircraft could return to the skies

Flying faster than the speed of sound still sounds futuristic for regular people, more than 15 years after the last commercial supersonic flights ended. The planes that made those journeys, the 14 aircraft collectively known ...

Turning food waste into bioplastics

An ingenious new solution being engineered at the University of Canterbury (UC) aims to turn food waste into valuable chemical components that could be used to make bioplastics.

Ford to cut 12,000 jobs in Europe as part of restructuring

Carmaker Ford said Thursday it is shedding 12,000 jobs in Europe to increase profitability, part of a global trend of cost cuts by automakers facing shifting consumer tastes and heavy investments in electric cars.

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Commercialization

Commercialization is the process or cycle of introducing a new product or production method into the market. The actual launch of a new product is the final stage of new product development, and the one where the most money will have to be spent for advertising, sales promotion, and other marketing efforts. In the case of a new consumer packaged good, costs will be at least $10 million, but can reach up to $200 million.[citation needed]

Commercialization is often confused with sales, marketing or business development. The Commercialization process has three key aspects:

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