Should the SEC ditch quarterly reporting?

In the minds of some, the manifold ills of corporate capitalism have a single source: short-termism. Because investors increasingly ignore long-term value in favor of quarterly returns, corporate managers are thought to have ...

New hydrogel can stretch to 15 times its original size

A team of molecular engineers at Tsinghua University, in China, has developed a new type of hydrogel that can stretch to 15 times its original size and then snap back to its original form. In their study, published in the ...

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Commercialization

Commercialization is the process or cycle of introducing a new product or production method into the market. The actual launch of a new product is the final stage of new product development, and the one where the most money will have to be spent for advertising, sales promotion, and other marketing efforts. In the case of a new consumer packaged good, costs will be at least $10 million, but can reach up to $200 million.[citation needed]

Commercialization is often confused with sales, marketing or business development. The Commercialization process has three key aspects:

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