Seabirds starve in stormy 'washing machine' waves: study

Thousands of seabirds that wash up on Atlantic coasts every year could have been starved to death by cyclones that whip up "washing machine" waves, a new study says, with experts warning the phenomenon could worsen with climate ...

New platform speeds up effort to turn crops into fuel

Princeton researchers have developed a new way to make fuel from cellulose—Earth's most abundant organic compound, found in all plant cells—speeding up a notoriously slow chemical process and in some cases doubling energy ...

Australian TV drama production halved in the past two decades

While more production companies are now making drama series in Australia, they are making substantially fewer than they were in 1999 and foreign conglomerates are taking a bigger share of the drama pie says new research led ...

Study identifies patterns in bird-plane collisions

Worldwide, the cost of bird collisions with planes has been estimated at $1.2 billion per year. But information on bird movements throughout the year can help avoid damage to aircraft and risk to passengers. Scientists from ...

Chlorophyll fluorescence illuminates plant function

Chlorophyll, the green pigment found in plants and algae, emits faint red and far-red light when illuminated during photosynthesis. This so called chlorophyll-a fluorescence conveys information about the instantaneous rate ...

Measuring conservation in a way that counts

A new study raises questions on whether current conservation science and policy for protected areas could be saving more biodiversity—with political and economic expediency often having taken precedence in the past.

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Commercialization

Commercialization is the process or cycle of introducing a new product or production method into the market. The actual launch of a new product is the final stage of new product development, and the one where the most money will have to be spent for advertising, sales promotion, and other marketing efforts. In the case of a new consumer packaged good, costs will be at least $10 million, but can reach up to $200 million.[citation needed]

Commercialization is often confused with sales, marketing or business development. The Commercialization process has three key aspects:

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