Related topics: light

Why sports fans find this brand violation a game winner

Researchers from University of Oregon and Zayed University (UAE) published a new paper in the Journal of Marketing, which finds that sports fans exhibit more favorable attitudes towards sponsors who adopt the team colors, ...

Crabs' camouflage tricks revealed

Crabs from a single species rely on different camouflage techniques depending on what habitat they live in, new research shows.

NASA's MRO completes 60,000 trips around Mars

NASA's Mars Reconnaissance Orbiter hit a dizzying milestone this morning: It completed 60,000 loops around the Red Planet at 10:39 a.m. PDT (1:39 p.m. EDT). On average, MRO takes 112 minutes to circle Mars, whipping around ...

Bumps on peacock spider make dark spots super-dark

A team of researchers with members from Harvard University, the University of Bonn, the University of Denmark and Yale University has identified bumps on the abdomens of male peacock spiders that make their dark-colored patches ...

Study: Why unique finches keep their heads of many colors

There appears to be an underlying selection mechanism at work among Gouldian Finches—a mechanism that allows this species to produce and maintain individuals with red heads, black heads, and yellow heads. Research by scientists ...

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