Since the Western world came across the South American plant genus Erythroxylum, the use of this multifaceted genus has been associated with the production of soft drinks, such as Coca Cola, or with the abuse of the purified ...
Plants & Animals
Nov 15, 2019
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20
Did you know that 60 percent of Europe's rivers are not healthy? Or that the rivers and freshwater wetlands of the world have lost 83 percent of their biodiversity since the 1970s? As we celebrate World Rivers Day, we talk ...
Environment
Sep 19, 2019
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11
For a long time, companies hesitated to feature LGBTQ couples in their advertising as they feared upsetting a large segment of consumers.
Social Sciences
Feb 6, 2019
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2
Diet Coke's makeover, which put the sugar-free drink in skinny colorful cans, helped the low-calorie brand sell more soda in North America for the first time in nearly eight years.
Business
Apr 24, 2018
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6
A recent study on the psychology of trademarks shows that they are perceived by the same psychological mechanisms as those, which enable the recognition of faces. The survey, whose result is particularly interesting for the ...
Economics & Business
Sep 8, 2015
0
25
The latest ally in competitive gaming's fight for mainstream awareness just might be marketers.
Software
May 7, 2015
0
34
(AP)—Coca-Cola and Samsung have pulled their advertising from a popular Vietnamese website notorious for providing unlicensed downloads of Western and local songs, in a rare victory against online piracy in a country where ...
Internet
Oct 3, 2012
1
0
Spotify and soda superstar Coca-Cola on Wednesday joined forces in a move that promises to put a global spotlight on the Internet music darling.
Business
Apr 19, 2012
0
0
What motivates people to rebel against global brands—or consumption in general? A new study in the Journal of Consumer Research examines the connection between nationalism and the anti-consumption movement in India.
Social Sciences
Jun 15, 2009
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