A recent study on the psychology of trademarks shows that they are perceived by the same psychological mechanisms as those, which enable the recognition of faces. The survey, whose result is particularly interesting for the ...
Economics & Business
Sep 8, 2015
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25
The latest ally in competitive gaming's fight for mainstream awareness just might be marketers.
Software
May 7, 2015
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34
US search engine Google has overtaken rival technology titan Apple as the world's top brand in terms of value, global market research agency Millward Brown said Wednesday.
Business
May 21, 2014
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Coca-Cola has lost its crown as the world's best brand, a closely watched survey said on Monday, unseated by the iconic iPhone and iPad maker Apple.
Business
Sep 30, 2013
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0
(AP)—Coca-Cola and Samsung have pulled their advertising from a popular Vietnamese website notorious for providing unlicensed downloads of Western and local songs, in a rare victory against online piracy in a country where ...
Internet
Oct 3, 2012
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0
Twitter on Thursday began letting businesses more easily turn tweets into advertising that targets users of the globally popular one-to-many text messaging service.
Internet
Jul 19, 2012
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0
Spotify and soda superstar Coca-Cola on Wednesday joined forces in a move that promises to put a global spotlight on the Internet music darling.
Business
Apr 19, 2012
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0
Daizi Zheng, a Chinese developer who is currently based in London, has modified a Nokia cell phone to run on Coca-Cola or any other sugary solution.
What motivates people to rebel against global brands—or consumption in general? A new study in the Journal of Consumer Research examines the connection between nationalism and the anti-consumption movement in India.
Social Sciences
Jun 15, 2009
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