The start of this year has been the driest in California's history. With the severe drought now in a third year, the state faces depleted reservoirs, a meager snowpack in the Sierra Nevada and a worsening water shortage on ...
Environment
Mar 12, 2022
0
69
During the 2020 election cycle, presidential candidates spent nearly $3 billion on television, radio and digital ads—shattering records and demonstrating how important advertising is to campaign strategy. Given the amount ...
Economics & Business
Feb 4, 2022
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6
Since 2011, the United Nations has continually targeted, and largely failed to realize, greater road safety on a global scale. Road deaths are, in fact, increasing. Road safety efforts are nothing new to Japan, which has ...
Mathematics
Aug 4, 2021
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129
Researchers from The Pennsylvania State University and the University of South Carolina published a new paper in the Journal of Marketing that examines a digital marketing campaign's impact on improving low consumer recall ...
Social Sciences
Aug 3, 2021
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5
During the first several months of the pandemic—when communities locked down, jobs were lost, PPE was scarce and store shelves were cleared —thousands of people turned to online crowdfunding to meet their needs.
Social Sciences
Jun 17, 2021
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0
It's Boris Johnson's word against that of his former alter ego, Dominic Cummings. And, depending where you have read or heard about the accusations and counter-accusations flying between the pair, one or both are being a ...
Political science
Apr 28, 2021
1
6
NASA's Scientific Balloon Program is kicking off an ambitious schedule of 18 flights in 2021 with their spring campaign from Fort Sumner, New Mexico, the program's first major flight campaign since the COVID-19 pandemic began.
Space Exploration
Apr 27, 2021
0
8
We've all seen them: political ads on television that promise doom and gloom if Candidate X is elected, and how all your problems will be solved if you choose Candidate Y. And Candidate Y, of course, approves this message.
Social Sciences
Apr 13, 2021
1
4
Investors' moods are affected by gloomy weather. New research from Copenhagen Business School recommends entrepreneurs looking for finance should be aware of the weather forecast at the time they want to launch their crowdfunding ...
Economics & Business
Jan 28, 2021
0
5
It was a difficult campaign to organize, but the scientific results are some of the best ever. Earlier this month, over 60 researchers ran 11 experiments in an Airbus aircraft with no less than three pilots. This was no ordinary ...
Space Exploration
Nov 30, 2020
0
10
