Study finds plus size models a rising presence on social media

With the changing societal body image in America, plus size models have gained in popularity and positively impacted a body inclusive model of beauty. As such, plastic surgeons will likely see an increased demand for procedures ...

Research finds most effective influencer marketing tactics

A YouTube personality takes a break from chatting about video games to talk about a web hosting service. An Instagram account devoted to beauty spotlights a new haircare product. A TikToker shouts out a fast-food sandwich ...

Cause-related marketing has a dark side

Cause-related marketing (C-RM) should be good for everyone: a business aligns itself with a good cause, sells its products as it normally would, and the resulting proceeds are donated to the cause.

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