The experiences of small businesses in a town struck by severe flooding twice in the past 10 years have been used to create an internet tool designed to strengthen flood resilience among similarly sized firms nationwide.
Microsoft is trying to convince businesses that Office is more than just Word and PowerPoint.
Yahoo will fold up its online map service this month as it strives to re-capture past glory by re-inventing itself as a premier venue for digital lifestyles.
Universidad Carlos III de Madrid has developed a monitoring tool with which brands can test the effects of their strategies on social networks. This program can control millions of 'tweets' and reveal the strengths and weaknesses ...
Facebook wants to increase its advertising and get more clicks on all kinds of ads. It believes tapping into the lucrative small business market will help it achieve those goals.
University of Adelaide wine staff and students have developed a free iPad app that will help consumers learn more about the wines they are drinking and keep track of their favourites.
A failure to recognize and adapt to changes in mobile computing is what ultimately led to the most recent change at the top of Microsoft. But the blame should not fall solely on the shoulders of CEO Steve Ballmer, who recently ...
Marketing performance is a multidimensional phenomenon, the control of which requires simultaneous use of multiple performance indicators. In practice, the sets of marketing metrics and control systems used by companies differ ...
Groupon is launching an online scheduling tool so small businesses can let customers book appointments more easily.
A US judge on Tuesday set a June date for a new trial in a long-running copyright infringement case between US business software giant Oracle and its German rival SAP.