Small businesses get personal with social media

Small business owners usually have their hands full just handling day-to-day operations. But Jeff Cooper can find time to send an email wishing a client good luck on his daughter's wedding.

The modeling of multiple relationships in social networks

A study conducted by Columbia Business School's Prof. Asim Ansari, William T. Dillard Professor of Marketing, Marketing, and Oded Koenigsberg, Barbara and Meyer Feldberg Associate Professor of Business, Marketing, alongside ...

page 3 from 3