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Should companies sell know-how, components, or systems?

Researchers from American University, University of Arizona, University of Texas-Arlington, and Texas Tech University published a new Journal of Marketing article that explores the "what to sell" question that companies and ...

Energy majors exaggerating green performance: analysis

Energy majors are exaggerating their green credentials in public messaging while continuing to allocate the majority of new investment to oil and gas projects, according to an industry analysis released Thursday.

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