What do Google search queries reveal about brand attitudes?

It has been widely thought that brand search volume—the counts of queries that a search engine receives from users that include specific brand names, like "iPhone"—can predict sales for that brand. Google makes this information ...

EPA bans sale of pesticide that's toxic to honeybees

It's the end of the line for sulfoxaflor, a pesticide used on a wide variety of produce, but that has been found to be toxic to honeybees that are crucial to pollination of crops.

TVs and second screens a bad combination for advertisers

If you're watching television while using a second screen - like a smartphone or tablet - new research suggests that some of the most expensive marketing messages aimed at you are missing their mark.

Buying cars: Do product features matter more than brands?

It is a popular belief among marketers that online searches for brand names are good indicators of which products consumers plan to buy. But a new study in the Journal of Marketing suggests that searches for specific features ...

Court rules Apple, local firm can use iPhone in Brazil

A court has ruled that Apple can use the trademark iPhone in Brazil, ending the exclusive rights Brazilian firm Gradiente had been given by INPI, the Latin American nation's intellectual property office.

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