Intel flirts with exascale leap in supercomputing

(Phys.org) -- If exascale range is the next destination post in high-performance computing then Intel has a safe ticket to ride. Intel says its new Xeon Phi line of chips is an early stepping stone toward exascale. Intel ...

New study reveals best words for brand slogans

A new study from Bayes Business School (formerly Cass), the University of Missouri and the University of Arizona has uncovered the word properties that make slogans effective, as the researchers found that the attributes ...

Rosetta Stone sues Google over trademark

Rosetta Stone, a language-learning software producer, on Friday filed a federal lawsuit against Google for infringing its trademark through Google's AdWords online advertising program.

Some brand names are music to our ears, research shows

If you're having a bad day, you may want to stay away from listening to commercials for Lululemon or Coca Cola. Or from any retailer or merchandise whose name bears a similarly repetitive phonetic sound.

Buying cars: Do product features matter more than brands?

It is a popular belief among marketers that online searches for brand names are good indicators of which products consumers plan to buy. But a new study in the Journal of Marketing suggests that searches for specific features ...

EPA bans sale of pesticide that's toxic to honeybees

It's the end of the line for sulfoxaflor, a pesticide used on a wide variety of produce, but that has been found to be toxic to honeybees that are crucial to pollination of crops.

page 1 from 4