A court has ruled that Apple can use the trademark iPhone in Brazil, ending the exclusive rights Brazilian firm Gradiente had been given by INPI, the Latin American nation's intellectual property office.
Business
Sep 25, 2013
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(PhysOrg.com) -- Brand names in online search engine advertising campaigns can attract more attention and encourage more sales than campaigns that use generic terms, according to Penn State researchers.
Social Sciences
Oct 3, 2011
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Researchers from University of Calgary, University of Montana, HEC Paris, and University of Cincinnati published a new paper in the Journal of Marketing that explores the linguistic aspects of a name that can influence brand ...
Economics & Business
Feb 17, 2021
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5
Consumers should take the time to prepare themselves by researching prices and quality before they hit the stores or Internet this holiday shopping season, according to University of Colorado Boulder Professor Donald Lichtenstein.
Economics & Business
Nov 16, 2011
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Researchers from University of International Business and Economics, University of Groningen, University of Cologne, and University of Chinese Academy of Sciences published a new Journal of Marketing article that examines ...
Economics & Business
May 10, 2023
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France's business image was dealt a fresh blow Thursday as France Telecom complained of interference after the state blocked efforts by Yahoo! to buy a majority stake in video-sharing website Dailymotion.
Business
May 2, 2013
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Even though one in 10 U.S. households is food insecure, only 28% of those 13.5 million households took advantage of food pantries in 2021—partly because of the perception that food pantry offerings are lower quality than ...
Social Sciences
Jan 19, 2023
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1
When people playing violent video games focus on killing and maiming, they don't often remember the corporate brands they see along the way.
Social Sciences
Mar 9, 2016
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5
(AP) -- In its latest statement on a simmering dispute over the iPad brand name, Apple Inc. said Tuesday that Proview Electronics' insistence that it still owns the mainland China iPad trademarks is misleading and unfair.
Business
Mar 13, 2012
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