When a consumer has a bad experience involving a company's products—be it purchasing a car with a safety defect, becoming the victim of a data breach or having baggage lost by an airline—you might think he or she wouldn't ...
Economics & Business
Jun 12, 2024
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A study published in the International Journal of Indian Culture and Business Management has provided new insights into the influence of cultural values and ethnic identity on consumer attitudes towards global brands in India. ...
Social Sciences
Feb 28, 2024
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1
A team of researchers from Nanyang Technological University, Singapore (NTU Singapore) studying how the acoustic and visual composition of advertisements impact perceptions, has found that consumers associate a higher frequency ...
Economics & Business
May 23, 2022
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13
Branding is everything in marketing and the public perception of a company and its products and services. If consumers engage with a brand, if they love a brand, they are likely to be repeat customers and moreover will often ...
Economics & Business
Apr 15, 2022
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2
Negative online reviews and low-star ratings are generally known to be bad for brands, so much that there are entire businesses devoted to reversing the damage. But a new study from the UBC Sauder School of Business found ...
Economics & Business
Apr 7, 2022
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3
As we begin to tentatively shape the post-pandemic business world, there is a growing chorus of voices pushing for a new normal. Powered by the Great Resignation, increasing numbers of workers are demanding a more human-centric ...
Social Sciences
Mar 17, 2022
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26
Social media influencers are some of the most powerful celebrities of the internet era, and verification—the blue check mark that indicates the account has been vetted and the user's identity has been confirmed—is one ...
Social Sciences
Mar 11, 2022
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12
Back in the day, if you liked a brand, you bought and used its products, perhaps mentioning or even recommending to friends and family. Today, the ubiquity of social media means that consumers have so many additional, albeit ...
Economics & Business
Aug 4, 2020
1
1
Organizations have logos, sports teams have mascots, countries have flags and national anthems. In marketing plans and political campaigns, a good logo is considered an essential tool for building brand identity.
Social Sciences
Apr 15, 2016
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325
Do U.S. consumers boycott products in response to international conflict? Two professors at the University of Virginia say that in the case of the 2003 invasion of Iraq, the answer is "yes."
Social Sciences
Apr 30, 2015
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