First peek into the brain of a freely walking fruit fly

Researchers at the Kavli Institute for Brain and Mind at the University of California San Diego have developed a technique for imaging brain activity in a freely walking fruit fly. Working with one of the most common model ...

Researchers open 'Golden Window' in deep brain imaging

The neuroscience community is saluting the creation of a "Golden Window" for deep brain imaging by researchers at The City College of New York led by biomedical engineer Lingyan Shi. This is a first for brain imaging, said ...

What happens when your brain can't tell which way is up?

In space, there is no "up" or "down." That can mess with the human brain and affect the way people move and think in space. An investigation on the International Space Station seeks to understand how the brain changes in ...

How to trust what your customers say about your brand

Marketers would love to get inside the consumer brain. And now they can. Researchers at UC Berkeley's Haas School of Business are using functional magnetic resonance imaging (fMRI) to see if what people say about brands matches ...

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