Can computer games improve the ability to study?

Computer-based games can have a beneficial effect on learning, according to ground-breaking new research from the University of Bristol. The brain-imaging study shows that – contrary to popular belief - technological game-playing ...

How to trust what your customers say about your brand

Marketers would love to get inside the consumer brain. And now they can. Researchers at UC Berkeley's Haas School of Business are using functional magnetic resonance imaging (fMRI) to see if what people say about brands matches ...

UK children tested on how sleep, exercise affect learning

Tens of thousands of English schoolchildren will be given a lie-in or more rigorous sports classes as part of a major trial announced on Thursday to assess how advances in neuroscience can affect learning.

Understanding how the brain retrieves memories

(Medical Xpress)—Livermore scientists are developing electrode array technology for monitoring brain activity as part of a collaborative research project with UC San Francisco to better understand how the neural circuitry ...

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