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Using electrical pulses for vaccine efficiency

Vladislav Yakovlev, professor in the Department of Biomedical Engineering at Texas A&M University, is part of a multiuniversity team researching how electrical and optical pulses can benefit cell absorption of materials, ...

A how-to manual on the science of making good beer

People have been making beer for thousands of years, and we have amassed a tremendous amount of knowledge on how to do it well. Over time, the art of brewing has evolved into a science that encompasses chemistry, microbiology ...

Study confirms more media coverage of climate change wanted

Large majorities of American news audiences care about climate change and want more information from the media on the topic, according to a new report from the University of Cincinnati, in partnership with Yale University ...

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Audience

An audience is a group of people who participate in a show or encounter a work of art, literature (in which they are called "readers"), theatre, music (in which they are called "listeners") or academics in any medium. Audience members participate in different ways in different kinds of art; some events invite overt audience participation and others allowing only modest clapping and criticism and reception.

Media audiences are studied by academics in media audience studies. Audience theory offers scholarly insight into audiences in general. These insights shape our knowledge of just how audiences affect and are affected by different forms of art.

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