Why do brands such as Manchester United and Apple capture hearts and minds? When consumers feel a strong emotional attachment to a brand, there is seemingly nothing we would not do–from paying more for it to defending it ...
Social Sciences
May 9, 2013
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Although the 2012 drought in the Midwest may have dimmed the memories for some of the 2011 Ohio and Mississippi River flood, engineers, landowners, conservationists, crop scientists and soil scientists haven't forgotten. ...
Environment
Mar 20, 2013
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Lake Michigan has officially sunk to an all-time low.
Environment
Feb 8, 2013
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The largest solar power system in the U.S. Army is coming online at White Sands Missile Range, N.M., and officials gathered Jan. 16, to mark the occasion with a ribbon-cutting ceremony.
Energy & Green Tech
Jan 25, 2013
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(Phys.org)—By looking at someone's shoes, you can tell a lot about the person wearing them. That old adage certainly rings true when looking at children's shoes from ancient Rome. Just ask Elizabeth Greene, a Classics professor, ...
Archaeology
Jan 21, 2013
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Pressure is mounting on the U.S. and Canadian governments to explore ways to restore water levels on Lakes Michigan and Huron that have been lowered nearly 2 feet due to historic dredging on the St. Clair River. The two lakes, ...
Environment
Oct 2, 2012
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(Phys.org)—A weevil that feeds exclusively on giant salvinia has successfully destroyed about 150 acres of the invasive plant this summer on B.A. Steinhagen Lake near Woodville in East Texas, according to personnel involved ...
Ecology
Sep 21, 2012
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This year scientists working on NASA's Operation IceBridge, a multi-year airborne science mission to study changing ice conditions at both poles, debuted a new data product with the potential to improve Arctic sea ice forecasts.
Earth Sciences
Aug 28, 2012
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Washington State University researchers have documented an underappreciated suite of players in global warming: dams, the water reservoirs behind them, and surges of greenhouse gases as water levels go up and down.
Environment
Aug 8, 2012
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After Brian Griffin pulls his boat out of West Loon Lake, a couple of weeds dangle from his trailer and propeller.
Ecology
Jul 9, 2012
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