Consumers believe a product is more effective when images of the product and its desired outcome are placed closer together in advertisements, according to a new study in the Journal of Consumer Research.
Social Sciences
May 14, 2013
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(Phys.org) —It's the yellowish coating on cars. It floats on ponds, blows with the spring breeze and serves as a potent irritant to allergy sufferers. Now a NASA team is targeting pollen—and its work could help alleviate ...
Environment
May 8, 2013
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Shifting winds are blowing sulfurous winds from the Montserrat volcano across the nearby island of Antigua in the eastern Caribbean, prompting authorities there to urge precautions.
Earth Sciences
Mar 9, 2013
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(AP)—In a school hallway, a U.S. teacher takes her students to the library, leading a single-file line of giggling boys and girls that's perfectly ordinary until you get to a sleek white robot with a video screen showing ...
Robotics
Feb 15, 2013
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When trees and plants release their pollen, millions of hay fever sufferers are affected by sneezing fits and itchy, watery eyes. Today in Germany, roughly every fourth person suffers from allergies – and this figure ...
Ecology
Apr 16, 2012
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The standard test used to detect milk-protein residues in processed foods may not work as well as previously believed in all applications, sometimes missing ingredients that can cause milk allergy, the most common childhood ...
Analytical Chemistry
Mar 28, 2012
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As the realisation that radiation emitted by the sun can give rise to skin cancer has increased, so also has the use of sunscreen creams. These creams, however, can give rise to contact allergy when exposed to the sun, and ...
Biochemistry
Oct 25, 2011
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A University of Florida researcher has developed a new technique to make peanuts safer for people with peanut allergies.
Other
Jun 9, 2011
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Scientists have identified a mysterious culprit that threatens headaches, stuffy noses, skin rash and other allergy symptoms when more than 500 million people worldwide drink wine. The discovery could help winemakers in developing ...
Biochemistry
Nov 17, 2010
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The toxic gas formaldehyde is contained in building materials including carpeting, curtains, plywood, and adhesives. As it is emitted from these sources, it deteriorates the air quality, which can lead to "multiple chemical ...
Environment
Feb 17, 2009
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