Advertising product results? Put images closer together

Consumers believe a product is more effective when images of the product and its desired outcome are placed closer together in advertisements, according to a new study in the Journal of Consumer Research.

Pollen levels are rising across Europe

When trees and plants release their pollen, millions of hay fever sufferers are affected by sneezing fits and itchy, watery eyes. Today in Germany, roughly every fourth person suffers from allergies – and this figure ...

Thai police seize nearly 200 pangolins

Thai police Tuesday said they had seized almost 200 live protected pangolins, which are prized in China and Vietnam as an exotic meal and for use in traditional medicine.

More precise food-allergy diagnoses

(PhysOrg.com) -- About 30 percent of Americans believe they have food allergies. However, the actual number is far smaller, closer to 5 percent, according to a recent study commissioned by the National Institute of Allergy ...

Air pollutants could boost potency of common airborne allergens

A pair of air pollutants linked to climate change could also be a major contributor to the unparalleled rise in the number of people sneezing, sniffling and wheezing during allergy season. The gases, nitrogen dioxide and ...

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