Why do our emotions get in the way of rational decisions about safety products?
A new study in the Journal of Consumer Research explores why people reject things that can make them safer.
A new study in the Journal of Consumer Research explores why people reject things that can make them safer.
Social Sciences
Jan 18, 2011
2
0
Normally, something blowing up in your face is bad. But in the event of a vehicle accident, and in conjunction with a seatbelt, one particular explosion could very well save your life. It's the chemical reaction that inflates ...
Other
May 1, 2018
0
5
Many people dream of skiing off piste in deep virgin snow. But their dream would rapidly turn into a nightmare if they were to set off a slab avalanche. Researchers have now developed a remote triggering system for avalanche ...
Engineering
Jan 8, 2010
1
0