Don't scrap junk mail -- research says it works

(Phys.org) -- There's no reprieve in sight for Australian letterboxes bombarded with junk mail, with new University of Sydney research showing that junk mail is enormously effective in boosting in-store sales.

Google, Apple spar in high-tech heavyweight battle

(AP) -- The once-cuddly relationship between Google Inc. and Apple Inc. is morphing into a prickly power struggle as the ambitions and ideas of the technology trendsetters increasingly collide.

Google hopes readers will 'flip' over new format

(AP) -- Google Inc. is testing a new format that is supposed to make reading online stories as easy as flipping through a magazine, a shift that eventually could feed more advertising sales to revenue-starved publishers.

Soft PC sales send Microsoft profit down 29 pct

(AP) -- Microsoft Corp. said Thursday its profit in the last quarter plunged 29 percent because of weak computer sales, ending a fiscal year in which the software maker's revenue fell for the first time since the company ...

Over 80 percent of online ad effect is on offline sales

According to a forthcoming study in the INFORMS journal Marketing Science online display ads can increase both online and offline retail sales, providing valuable insight for future marketing decisions.

Italian lawmakers back 'Google tax' in 2014 budget

Italy's parliament approved a controversial law on Friday forcing tech giants like Google to sell advertising online only through Italian intermediaries, provoking anger from digital economy experts.

page 1 from 3