Celebrity endorsements not always a good bet, study shows

(Phys.org) -- Companies paying celebrities big money to endorse their products may not realize that negative perceptions about a celebrity are more likely to transfer to an endorsed brand than are positive ones, according ...

Professor predicts human time travel this century

With a brilliant idea and equations based on Einstein’s relativity theories, Ronald Mallett from the University of Connecticut has devised an experiment to observe a time traveling neutron in a circulating light beam. While ...

Major volcanic eruption feared in Philippines

(AP) -- The Philippines' most active volcano could have a huge eruption within days, officials warned Sunday after detecting a drastic surge in earthquakes and eerie rumbling sounds in surrounding foothills. Tens of thousands ...

Ancient creature discovered in the depths of the Arctic Ocean

In the depths of the Arctic Ocean, buried deep in the sediment, an ancient creature waited for over a million years to be discovered. Paul Valentich-Scott, from the Santa Barbara Museum of Natural History (California), and ...

Sweeping gene survey reveals new facets of evolution

Who would have suspected that a handheld genetic test used to unmask sushi bars pawning off tilapia for tuna could deliver deep insights into evolution, including how new species emerge?

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