A study of digital advertising in the International Journal of Business and Systems Research suggests that memorable visuals are more likely to encourage consumers to buy than campaigns that rely primarily on emotional impact. ...
Social Sciences
1 hour ago
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New research has uncovered the complex biological history preserved within DNA traces found on the Shroud of Turin, offering fresh insights into one of the world's most studied and debated historical artifacts.
Cell & Microbiology
11 hours ago
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42
Chemists use single-electron transfers to synthesize complex, ring-shaped molecular structures found in many drug candidates and advanced materials, but current techniques still have limitations. A new study, accepted for ...
Why do some brains survive long after death when most other soft tissue decays? That's the question a research team led by Alexandra Morton-Hayward at the University of Oxford set out to answer.
The worry of becoming stupid isn't new; it dates back to the time of the Greek philosopher Socrates, who insisted that writing would destroy memory and weaken the mind. Then came calculators, GPS and computers, all of which ...
Honeybees do not like cold weather. When temperatures dip, they can become sluggish and unable to fly. But no matter the conditions in the outside world, they try to keep their hives close to a comfortable 34°C–36°C (93°F–97°F). ...
Calculating a fossil's position throughout geological history is a complex process. In paleontology and other disciplines, determining a location in the past is a challenge that requires refined computational tools to process ...
Paleontology & Fossils
8 hours ago
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4
What determines which tasks bees perform in their colony? Biologists from Heinrich Heine University Düsseldorf (HHU) and the universities in Cologne and Frankfurt/Main have investigated the role neural activity plays in this ...
Ecology
13 hours ago
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73
With their ability to use tools, remember faces and even learn how to communicate with humans through sign language, nonhuman primates are considered to be among the smartest creatures on Earth. However, some concepts—geometry, ...
Plants & Animals
9 hours ago
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6
Africa is home to around 70% of the world's burned area—the total area of land scorched by wildfires each year—making it the planet's biggest wildfire hotspot. Yet despite this, satellite observations have revealed an unexpected ...
