New study finds gendered messaging can backfire

Campaigns and initiatives aimed at advancing equity for girls and women often reference gender—"The future is female" or "Fight like a girl," for instance. However, is such messaging effective in championing their abilities ...

Why the AI shopping revolution could backfire on retailers

Retailers have every reason to be interested in AI. A shopping assistant that answers questions at any hour, compares products instantly and offers personalized recommendations sounds like a win for customers and businesses ...

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