The way companies announce new products or build up hype can often influence their success once those new products hit the market, according to new research from Binghamton University, State University of New York. Whether ...
Spring is traditionally the season for a good clean—and maybe a clear out. Taking stock and having a bit of a declutter can freshen things up domestically.
Researchers from Zeppelin University, University of Cologne, and UNSW Sydney have published a new study that explores marketing uses for "behavioral labeling," or giving behaviors specific names or tags to encourage people ...
Research suggests that reading on screens is a less effective way to absorb and retain information than reading the old-fashioned way, but why? And when so many of us are noticing shortening attention spans, how do we learn ...
Branding seems like it's everywhere today. And it's not just the swoosh on your Nikes or the bitten apple icon on your laptop anymore. Social media influencers craft their personal brands. But is there even branding in science? ...
The study of "exoplanets," the sci-fi-sounding name for all planets in the cosmos beyond our own solar system, is a fairly new field. Mainly, exoplanet researchers like those in the ExoLab at the University of Kansas use ...
After a recent city break to Paris, one of our colleagues told us about how much she'd enjoyed some excellent coffee during her trip. But it hadn't been served in a restaurant or a cafe—she had made it herself at the apartment ...
Researchers from LUISS Guido Carli University have published a new study that examines whether and how subtle shifts in language arousal might shape consumer engagement and the way it affects perceptions of influencers' trustworthiness.
The COVID-19 pandemic was not the first time a crisis swept through the nation and beyond, forcing businesses and media to find ways to reach people in uncertain times. A new study from the University of Kansas has analyzed ...
A study published in the International Journal of Business Competition and Growth has drawn insights from 621 survey samples to help improve our understanding of what elements of viral videos affect consumer behavior and ...
