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New research from ESMT Berlin explores the key strategies that firms should adopt when launching a new product. The researchers say that these strategies depend on the current market view of the product and the firm. Employing ...
The Smart Materials research group, coordinated by Athanassia Athanassiou at the Istituto Italiano di Tecnologia (Italian Institute of Technology), has developed a biocompatible bandage made of plant-based materials that, ...
To keep wood from aging prematurely, it's important to protect it effectively against ultraviolet (UV) radiation. At the same time, people want to retain the look and feel of natural wooden surfaces, but the transparent protective ...
The three staple crops dominating modern diets—corn, rice and wheat—are familiar to Americans. However, fourth place is held by a dark horse: cassava.
Abercrombie & Fitch. Balenciaga. Starbucks. In recent years, these brands and many others have faced extreme public backlash due to insensitive comments from executives, changes to loyalty programs, controversial advertising ...
Germicidal ultraviolet light is effective at killing a damaging fungus that infects table beets, adding an important organic tool to fight the growing problem of fungicide resistance, according to a new Cornell study.
Ask your son or daughter, niece, or nephew to draw you a picture of a sport coach. They will most probably draw a man. Why?
Finding the best person to fill a position can be tough, from drafting a job ad to producing a shortlist of top interview candidates.
The global food system produces enough food for everyone, yet, in 2023, 333 million people worldwide were food insecure and 783 million were chronically hungry. An estimated 1.3 billion tons of food—14% of all produced—is ...
In principle, one shouldn't compare apples to oranges. However, in topology, which is a branch of mathematics, one must do just that. Apples and oranges, it turns out, are said to be topologically the same since they both ...
