Looking for better customer engagement value? Be more strategic on social media
The more interactions and connections a firm's social media marketing strategy generates, the more customer engagement value it brings.
The more interactions and connections a firm's social media marketing strategy generates, the more customer engagement value it brings.
Economics & Business
Jun 26, 2020
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10
According to Junhua Jiang's doctoral study, real estate control policies in China that aim at stabilizing or slowing house price growth can reduce two types of real estate risks to banks: discount rate risks and overall risks ...
Economics & Business
Jun 17, 2020
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1
University of Vaasa (Finland) researchers propose a model that is capable of explaining 87 percent of cryptocurrency bankruptcies after only one month of trading. It could potentially serve as a screening tool for investors ...
Economics & Business
May 27, 2020
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4
More drive and novel and creative solutions are needed in retailing to tackle bread waste. Lotta Alhonnoro, who will defend her doctoral dissertation at the University of Vaasa on Friday, 28 February, encourages grocery stores ...
Environment
Feb 26, 2020
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8
The main reason for the existence of social banks is to fund other social enterprises. On that basis, Simon Cornée from the University of Rennes 1, Panu Kalmi from the University of Vaasa and Ariane Szafarz from the Université ...
Economics & Business
Feb 25, 2020
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3
Technology companies are increasingly trying to grow their revenue by creating value to customers through services. In practice, however, customer and company have differing views on value and its creation. This is shown ...
Economics & Business
Nov 27, 2017
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4
Combining sustainability into business is often felt as a challenge, if not even impossible. Environmental aspects and social responsibility are seen as opposite requirements compared to financial targets of a company. The ...
Economics & Business
Oct 4, 2017
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3
According to a new study from the University of Vaasa, Finland, creative people want a transformational leader, especially one who uses motivation and intellectual stimulation. Other dimensions of transformational leadership ...
Social Sciences
Aug 2, 2017
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2
A new study from the University of Vaasa explores managers' perceptions on firm performance. According to the study, managers approach firm performance differently. Some managing directors may emphasize partnership with customers, ...
Economics & Business
Jan 12, 2017
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3
According to a new study from the University of Vaasa, it is possible to apply different statistical methods and information content of time series observations to estimate volatility. The results have importance, for example, ...
Economics & Business
Dec 13, 2016
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3