Study suggests color affects ethical judgments of brands

University of Oregon and University of Cincinnati researchers have found that everyday shoppers make assumptions about brands that use green colors. The findings, published in the Journal of Business Ethics, hold ethical ...

Collaborative research reveals a new view of cell division

Basic research into the mechanisms of cell division, using eggs and embryos from frogs and starfish, has led researchers to an unexpected discovery about how animal cells control the forces that shape themselves.

New approach for 'nanohoops' could energize future devices

When Ramesh Jasti began making tiny organic circular structures using carbon atoms, the idea was to improve carbon nanotubes being developed for use in electronics or optical devices. He quickly realized, however, that his ...

Experiments open window on landscape formation

University of Oregon geologists have seen ridges and valleys form in real time and—even though the work was a fast-forwarded operation done in a laboratory setting—they now have an idea of how climate change may impact ...

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