A new study finds that viewers' income and likelihood of buying a product are not the factors that determine how much it costs to reach them— it's how active they are on the platforms where the ads run.
Economics & Business
Jun 19, 2024
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1
Corporate earnings announcements are more than just powerful signals to those in the know. After all, it might be expected that sophisticated investors and employees of public companies closely watch news that directly affects ...
Economics & Business
Jun 19, 2024
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0
As California transitions rapidly to renewable fuels, it needs new technologies that can store power for the electric grid. Solar power drops at night and declines in winter. Wind power ebbs and flows. As a result, the state ...
Analytical Chemistry
Jun 12, 2024
1
0
It is one of the most hotly debated topics in today's workplace: Is allowing employees to log in from home a few days a week good for their productivity, careers, and job satisfaction?
Economics & Business
Jun 12, 2024
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9
Combining a deep curiosity and "recreational biology," Stanford researchers have discovered how a simple cell produces remarkably complex behavior, all without a nervous system. It's origami, they say.
Cell & Microbiology
Jun 6, 2024
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75
A new, nano-scale look at how the SARS-CoV-2 virus replicates in cells may offer greater precision in drug development, a Stanford University team reports in Nature Communications. Using advanced microscopy techniques, the ...
Bio & Medicine
May 31, 2024
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94
Plans for flood mitigation along urban rivers often benefit some neighborhoods more than others. Researchers and collaborators in a densely populated California floodplain developed a way to help planners see how infrastructure ...
Environment
May 30, 2024
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4
For everyone whose relationship with mathematics is distant or broken, Jo Boaler, a professor at Stanford Graduate School of Education (GSE), has ideas for repairing it. She particularly wants young people to feel comfortable ...
Mathematics
May 21, 2024
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78
The majority of people in the United States support affordable housing, but attitudes often shift when local developments are proposed. Stanford researchers have found that negative emotional associations with the idea of ...
Social Sciences
May 20, 2024
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17
Many organisms are far more complex than just a single species. Humans, for example, are full of a variety of microbes. Some creatures have even more special connections, though.
Ecology
May 16, 2024
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18
