New York University

Web panels build customer loyalty

Sally Fields's famous Academy Award outburst of gratitude - "You like me, you really like me" - apparently holds true for customers who are asked to participate in retailer-sponsored Web panels, according to an article forthcoming ...

dateJun 02, 2016 in Economics & Business
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How to price goods and service bundles

For consumers with two left thumbs, purchasing a product that comes with installation included makes a lot of sense. But for retailers, the quandary is how to price the package in a way that's attractive to the buyer and ...

dateJun 02, 2016 in Economics & Business
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