Online marketers have seen the pattern: 95%-98% of online visitors search for something, but the search never converts into a purchase and they leave the site without buying. For marketers, this results in speculation and ...
Economics & Business
Apr 2, 2021
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Short notice versus no advance notice makes a huge difference when it comes to employee scheduling in the restaurant industry. New research in the INFORMS journal Management Science finds checks for parties handled by servers ...
Economics & Business
Feb 25, 2021
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According to new research, the presence of an Airbnb property can actually contribute to an increase in housing prices and rental rates in a local neighborhood. But it depends on where the property is located.
Economics & Business
Feb 3, 2021
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Machine learning and artificial intelligence (AI) are perfectly suited to help companies and marketers monitor and set prices based on real-time dynamic pricing. But new research has identified some possible unintended consequences ...
Economics & Business
Jan 12, 2021
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New research from a team of scientists at four leading universities has shed new light on the effectiveness of social advertising in specific product categories to learn which product categories tend to benefit more from ...
Economics & Business
Dec 10, 2020
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Most people have seen or heard from a friend, neighbor or family member about a product or service they've used and how their experience was. It's called observational learning or word-of-mouth. These communications don't ...
Economics & Business
Oct 19, 2020
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New research has shed light on how various political campaign activities influence voters. It found that a candidate's mass media advertising is more likely to influence independent voters, while the campaign's 'ground game,' ...
Political science
Oct 7, 2020
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Social media has forever changed our society and how people do business. A 2013 report by J.D. Power found nearly two-thirds of customers have used a company's social media site to connect with customer service. New research ...
Economics & Business
Sep 3, 2020
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The Transportation Security Administration (TSA) has reported that it found 4,432 firearms in carry-on baggage at airport security checkpoints in 2019, and more than 20,000 firearms since 2014. New research published in the ...
Political science
Aug 11, 2020
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If you've ever taken advantage of a nice discount thanks to a promotion from Groupon or LivingSocial, you've tapped the power of the daily deal market yourself. You, the consumer, benefited from the prior bargaining that ...
Economics & Business
Aug 3, 2020
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