Companies invest billions each year in expensive customer service programs, sales forces, and sophisticated discounting programs such as Groupon to lure and retain customers only to find that churn remains one of their biggest ...
Economics & Business
Mar 5, 2018
0
9
In the nearly 60 years between the 1939 release of Hollywood's first animated movie, Snow White and the Seven Dwarves and modern hits like Toy Story, Shrek and more, advances in animation technology have revolutionized not ...
Other
Jan 26, 2018
0
21
While free or low cost music streaming sources like Spotify decrease the use of paid music platforms, such as iTunes, a new study in the INFORMS journal Marketing Science, shows they significantly increase exposure for and ...
Economics & Business
Dec 15, 2017
0
11
With revenue from college football at an unprecedented $3.4 billion annually, universities across the country invest tens of millions each year in recruitment efforts to attract high school athletes to play for their football ...
Social Sciences
Dec 12, 2017
0
3
The term 'tortured artists' has been used to describe some of history's greatest painters, from Vincent Van Gogh and Henri de Tolousse-Lautrec to Pablo Picasso and Jackson Pollock. They are credited with creating some of ...
Economics & Business
Dec 4, 2017
0
3
"Mobile money," a checking account attached to a mobile phone number, has revolutionized the financial lives of millions of people in many developing countries without access to a banking infrastructure. Using text messages ...
Economics & Business
Nov 13, 2017
0
9
In the U.S. today, the majority of professional stock market traders are young males and new evidence suggests biology strongly influences their trading behavior. According to a new study in the INFORMS journal Management ...
Economics & Business
Oct 10, 2017
8
655
In 2008, New York City mandated all chain restaurants to post the calories of items on their menus. The intent was to induce consumers to choose healthier items in the restaurant.
Economics & Business
Oct 10, 2017
0
7
Looking for love online? You are not alone. Nearly 50 percent of the American public knows someone who has used an online dating site and 5 percent of Americans who are married or in committed relationships today met their ...
Social Sciences
Sep 12, 2017
0
7
Can responding to online reviews improve a business' online reputation? According to a forthcoming study in the INFORMS journal Marketing Science, a leading academic marketing journal, management responses can not only lead ...
Economics & Business
Sep 11, 2017
0
2
