Consumers underpredict their ability to learn new products

(PhysOrg.com) -- After trying a new skill-based product, people think it will take them longer to learn how to use it than it actually will.This leads to them prematurely abandoning products that could be beneficial for them.The ...

Making microscopic worms into a more deadly insecticide

Microscopic nematode worms can be a potent organic insecticide, killing crop-raiding bugs without harming plants or beneficial insects and without environmental side effects of chemical. The problem is that when the worms ...

Cinderellas reign in Final Four ratings

Most pro basketball fans would assume that TV executives want to see teams from the largest markets go the furthest in the playoffs. But in college basketball, however, the most fans tune in for teams they probably hadn't ...

page 6 from 28