How to convince people to wash their hands during flu season

Suppose there were signs in a restaurant bathroom telling customers that they must wash their hands. Would customers obey them? It really depends on the tone of the sign and whether the message praises or scolds, says a forthcoming ...

Do you buy local? Your consumer ethnocentrism may be showing

Are you are one of the many consumers who prefer domestic to foreign products, even when the domestic products are lower in quality and cost more? Why is that? As a new study in the Journal of International Marketing explains, ...

Another car recalled? Online press can be bad news for rivals

When Toyota or Chrysler recalls one of its models, the news spreads all over social media, with most consumers bad-mouthing the recalled model. But it turns out that the bad-mouthing is not limited to the offending vehicles. ...

'Demarketing': What makes consumers more or less materialistic?

If you read a report whose message was that people consume too much, would you then be likely to curb your own consumption? In some cases yes, says a new study in the Journal of Public Policy & Marketing. According to the ...

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