The American Marketing Association is a professional association for marketers. As of 2008 it had approximately 40,000 members. There are 76 professional chapters and 250 collegiate chapters across the United States. The AMA was formed in 1937 from the merger of two predecessor organizations, the National Association of Marketing Teachers and the American Marketing Society. It also publishes a number of handbooks and research monographs, widely held by libraries. It publishes the standard industry publications, Journal of Public Policy & Marketing, Journal of Marketing Research, Marketing Education Review, and Journal of Marketing. It is also the exclusive distributor of The Chief Marketing Officer Journal. The Boston Chapter (officially the New England Chapter of the American Marketing Association, or AMA Boston) was formally founded and has been continuously organized since October 3, 1940. While the American Marketing Association was founded on January 1, 1937, the Boston Chapter may have existed as early as 1935 with Richard Ehrich as President, who may have been connected with the NAMT or AMS in some way.


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Navigating Machiavellianism in corporate alliance partnerships

Researchers from University of Leeds and Cardiff University published a new paper in the Journal of Marketing that examines the nature, functioning, and performance relevance of Machiavellianism in alliance partnerships.

Conducting research in marketing with quasi-experiments

Researchers from University of Toronto, MIT, and University of British Columbia published a new paper in the Journal of Marketing that aims to broaden the use and usefulness of quasi-experimental methods in marketing by ...

The impact of creative strategy on advertising elasticity

Researchers from Brock University and McGill University published a new paper in the Journal of Marketing that shows how marketers can leverage strategic thinking to create advertising that increases sales and ultimately ...

How ads with dogs and cats affect consumer behavior

Researchers from University of Massachusetts Lowell, University of South Carolina, and Hong Kong Polytechnic University published a new paper in the Journal of Marketing that examines how pet-related experiences affect ...

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