Health of the planet can be improved by companies' people-centered growth, says new study

Using the high-fashion brand Brunello Cucinelli as a case study, researchers recommend shying away from one-off, large events and instead focusing more on embedding sustainability into everyday processes to make a real positive impact on the planet's health.

Brunello Cucinelli's decisions to select suppliers for their sustainability approach and staff treatment and localizing the supply chain to reduce carbon footprint and support the local economy, are just two examples of policies that companies can install to promote gracious growth.

Professor Tazeeb Rajwani, co-author of the study at the University of Surrey, said:

"If we are at all serious about improving the health of our planet, we will need to address how the byproducts of growth impact our environments.

"Our research and work with Brunello Cucinelli centers on gracious growth—a philosophy that puts humanity and our planet at the heart of business strategy and operations. Simply, it is people-centered capitalism that combines profit and human dignity. This philosophy also applies to not only internal employees but also to the broader array of stakeholders surrounding the company."

Surrey's research team was given extraordinary access to the Brunello Cucinelli business and was able to conduct a series of interviews, collecting archival financial and logistical information for observation to assist in the completion of the study.

Brunello Cucinelli is a leading Italian luxury fashion company that designs, manufactures, and distributes men's and women's clothing and accessories collections.

The study was published in Organizational Dynamics.