Toshiba launches Blu-ray after DVD setback: report

An electronics shop in Tokyo
An electronics shop in Tokyo. Japan's Toshiba Corp. will enter the Blu-ray DVD market, more than a year after it gave up on its own next-generation format that failed to gain industry support, a report said

Japan's Toshiba Corp. will enter the Blu-ray DVD market, more than a year after it gave up on its own next-generation format that failed to gain industry support, a report said.

The media-electronics conglomerate will launch products as early as this year, a complete reversal of its position over the high-density DVD standard, the Yomiuri Shimbun newspaper said.

Toshiba had promoted its "HD DVD format", pitting itself against the Blu-ray system developed by Sony and its partners, in a competition characterised as a re-run of the VHS-Betamax battle in video cassette tapes in the late 1970s.

Major Hollywood studios with vast movie back catalogues sided with Blu-ray, which then dominated the key Japanese market.

The move pushed Toshiba to concede defeat and give up on promoting HD DVD in early 2008, in an echo of Sony's Betamax setback a generation ago.

Toshiba considered making a comeback by developing next-generation televisions and eyeing distribution of programmes and movies via the Internet.

But rapid growth of demand for Blu-ray products in Japan encouraged to enter the Blu-ray market, the Yomiuri said.

(c) 2009 AFP


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Citation: Toshiba launches Blu-ray after DVD setback: report (2009, July 19) retrieved 18 September 2021 from https://phys.org/news/2009-07-toshiba-blu-ray-dvd-setback.html
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