BBC gears to shifts in news consumption

March 21, 2006

In an effort to adapt with the new cyber landscape and evolving news consumers, the BBC has released plans to redesign its Web site.

Changes will accommodate on-demand TV, radio and personalize Web services, it reported.

The news organization is working with technology firms like Microsoft to change its Web services to its audiences, said Ashley Highfield, director of BBC News' media division.

Highfield spoke along side Microsoft's Bill Gates at the Mix06 conference in Las Vegas.

According to Highfield, they have seen a dramatic shift in what news consumers wanted from journalism. And because of the online music phenomenon, they have also seen people wanting news on their own terms -- whenever, whatever and wherever.

The move illustrates another step of television going online and moving content and archives to digital.

Among the many changes, the organization will soon release an Integrated Media Player, which uses peer-to-peer technology to distribute programs, as well as new search services for archives that will become digitized.

"If we want to stay relevant in the digital age, the BBC must respond to this challenge by some seriously good technological innovation, resulting in products like the iMP, through partnerships such as this one with Microsoft," Highfield told the audience at the conference, the BBC reported.

Copyright 2006 by United Press International

Explore further: Academic says he's being scapegoated in Facebook data case (Update)

Related Stories

China directs users to approved VPNs as firewall tightens

January 30, 2018

China vowed Tuesday to force both local and foreign companies and individuals to use only government-approved software to access the global internet, as overseas firms fear losing unrestricted online services under an impending ...

BBC to launch online Thai news service after coup

July 9, 2014

The BBC said Wednesday it will launch a new social media service in Thailand to offer people another source of information at a time when the junta has imposed widespread censorship over domestic media.

BBC: Voice-over video service to ease language barriers

December 21, 2015

People around the world continue to rely on the BBC to know what is happening without fear or favor. The BBC innovators are upping their game with a strategic use of technologies to make sure they are not only reaching all ...

Recommended for you

Arctic wintertime sea ice extent is among lowest on record

March 23, 2018

Sea ice in the Arctic grew to its annual maximum extent last week, and joined 2015, 2016 and 2017 as the four lowest maximum extents on record, according to scientists at the NASA-supported National Snow and Ice Data Center ...

Genome of American cockroach sequenced for the first time

March 23, 2018

A team of researchers with South China Normal University and the Chinese Academy of Sciences has for the first time sequenced the genome of the American cockroach. In their paper published in the journal Nature Communications, ...


Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.