Journal of Public Policy & Marketing is a forum for the findings, research, and discussion of marketing subjects that relate to both industry and government.

Publisher
American Marketing Association
Website
http://www.marketingpower.com/jppm

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Study: Reflecting on possessions can curb people's impulse buying

Consumers who reflected on their recently used personal belongings experienced less desire for an unexpectedly encountered product, were less likely to buy impulsively and expressed a lower willingness to pay for new products, ...

Video game ratings work, if you use them

Nearly every video game sold or downloaded comes with a rating that provides age-appropriate guidelines based on the game's content. Critics have questioned the effectiveness of ratings, but new research from Iowa State University ...

Researchers need to pay attention to differences in self-control

Whether it's resisting buying a candy bar in the checkout lane or purchasing an unneeded pair of shoes on sale at the mall, self-control varies from person to person. Researchers must pay attention to these differences in ...

Gun control: Focus on manufacturers, not just buyers, study shows

As the gun control debate continues, Kevin D. Bradford, an associate professional specialist in marketing at the University of Notre Dame's Mendoza College of Business, says the focus should be on those who distribute guns, ...