Journal of Public Policy & Marketing is a forum for the findings, research, and discussion of marketing subjects that relate to both industry and government.
The lockdowns at the beginning of COVID-19 pandemic reduced the spread of infection by an estimated 56%, a recent study has found. If all governors did not issue any lockdowns until April 23, 2020, the number of cases would ...
Economics & Business
Mar 8, 2023
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6
A researcher from The Pennsylvania State University published a commentary in the Journal of Public Policy and Marketing that examines four key contemporary "drivers" of political violence in the United States: "toxic" political ...
Social Sciences
Dec 28, 2022
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32
Consumers who reflected on their recently used personal belongings experienced less desire for an unexpectedly encountered product, were less likely to buy impulsively and expressed a lower willingness to pay for new products, ...
Economics & Business
May 7, 2018
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12
Nearly every video game sold or downloaded comes with a rating that provides age-appropriate guidelines based on the game's content. Critics have questioned the effectiveness of ratings, but new research from Iowa State University ...
Economics & Business
Jan 25, 2017
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9
Whether it's resisting buying a candy bar in the checkout lane or purchasing an unneeded pair of shoes on sale at the mall, self-control varies from person to person. Researchers must pay attention to these differences in ...
Social Sciences
Oct 7, 2015
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24
You can resist buying a candy bar while you're waiting in the checkout line at the grocery store—but you'll buy any pair of shoes that are on sale. Your best friend, in contrast, wouldn't dream of buying a pair of shoes ...
Economics & Business
Sep 23, 2015
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123
Imagine standing in a long line at your favorite coffee shop only to receive the wrong order. What would you do?
Economics & Business
Dec 9, 2014
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0
As the gun control debate continues, Kevin D. Bradford, an associate professional specialist in marketing at the University of Notre Dame's Mendoza College of Business, says the focus should be on those who distribute guns, ...
Social Sciences
Jan 23, 2013
2
0
A new University of Sydney study has revealed the full extent of Australia's love-hate relationship with credit cards and those who use them.
Economics & Business
May 21, 2012
1
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