If you're trying to sell a new brand of cereal, teaming up with Kellogg's or General Mills would seem like a really great idea. However, a new study in the Journal of Consumer Research shows that partnering with established ...
Economics & Business
Mar 4, 2015
0
23
When it comes to buying things, our brains can't see the big, black-and-white forest for all the tiny, colorful trees.
Social Sciences
Mar 10, 2015
2
27
Sometimes finding the best bang for your buck feels like a wild goose chase. It's hard to know which stores offer the best prices at any given time. According to a new study in the Journal of Consumer Research, when trying ...
Economics & Business
Jul 22, 2014
1
0
When it feels easy to pay for something, it might just make us feel less connected to what we're buying, a new U of T Scarborough study says.
Economics & Business
Jul 7, 2016
0
8
A new study from Bayes Business School (formerly Cass), the University of Missouri and the University of Arizona has uncovered the word properties that make slogans effective, as the researchers found that the attributes ...
Economics & Business
Jun 27, 2023
0
77
Consumers are more likely to purchase a product if they have previously focused their attention on it but are less likely to purchase a product they have previously ignored, according to a new study in the Journal of Consumer ...
Social Sciences
Dec 11, 2012
0
0
Imagine that you're buying a box of chocolates for a loved one on Valentine's Day, and the store is offering a free gift if you buy a slightly inferior box of chocolates instead of the best chocolates in the store. Which ...
Social Sciences
Feb 10, 2016
0
50
Through a provocative new neuroscience-based marketing research method developed at Northwestern's Kellogg School of Management, brain waves of viewers watching trailers in movie theaters produced surprisingly accurate information ...
Economics & Business
Mar 20, 2017
0
52
In 2012, Michel Hazanavicius' movie The Artist won more than 100 awards, including the Oscar for best picture, but grossed as much as Ice Age: Continental Drift grossed in its first weekend. In 2015, the Best Album of the ...
Economics & Business
Sep 30, 2016
0
9
Why is it so hard for consumers to save money? According to a new study in the Journal of Consumer Research, consumers are often impatient and do not think about the long-term consequences of spending money.
Social Sciences
Mar 31, 2015
0
7
