Every time you run errands, you make decisions about what to get done and how much to spend. How do you make these decisions when there is just not enough time or money to accomplish everything you want? According to a new ...
Social Sciences
Mar 4, 2015
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5
Can uncertainty motivate people to work harder? According to a new study in the Journal of Consumer Research, people will often put in more effort to obtain uncertain rewards.
Social Sciences
Mar 4, 2015
0
17
Traffic accidents claim lives, cause injury and cost money. Working on ways to reduce them is a constant battle.
Social Sciences
Mar 4, 2015
0
9
A little advice on shopping for your valentine: When aiming Cupid's bow, you don't need a perfect bull's eye to score points with your sweetheart.
Social Sciences
Feb 9, 2015
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10
Unless you're just looking to entertain your fellow online shoppers, you may want to think twice about writing that funny Amazon or Yelp review. According to a new study in the Journal of Consumer Research, humorous complaints ...
Economics & Business
Jan 21, 2015
0
16
According to a new study in the Journal of Consumer Research, black-and-white advertising gets consumers to focus on basic product features while color advertising can influence consumers to pay more for products with unnecessary ...
Social Sciences
Jan 21, 2015
0
26
Product bundling is a common marketing strategy. According to a new study in the Journal of Consumer Research, retailers need to draw attention to the value of a package deal since consumers prefer products that are packaged ...
Social Sciences
Jan 21, 2015
0
7
Companies often provide detailed information that encourages consumers to visualize using a new product. But does this make consumers more likely to buy it? According to a new study in the Journal of Consumer Research, it ...
Social Sciences
Jan 21, 2015
0
8
Consumers usually look for the lowest price when shopping for a product. But can prices sometimes just feel right? According to a new study in the Journal of Consumer Research, consumers are drawn to prices with rounded numbers ...
Social Sciences
Jan 21, 2015
0
12
Life is full of experiences that challenge how we see ourselves and we often compensate by buying products that reinforce our ideal self-image. A new study in the Journal of Consumer Research shows that this type of retail ...
Social Sciences
Jan 21, 2015
0
14
