Workaholism, it seems, is the new black. People who complain endlessly about being overworked and overwhelmed may be sending others a less-than-subtle message: "I'm more important than you."
Social Sciences
Apr 13, 2017
0
5
The Liberty Mutual commercial mentions naming your car Brad and considering him part of your family.
Social Sciences
Mar 29, 2017
0
56
Are powerful, well-to-do people more charitable? It depends. According to a new study in the Journal of Consumer Research, wealthier people are more likely to donate to charity if they endorse social inequality while less ...
Social Sciences
Mar 22, 2017
0
5
The common assumption about retail therapy is that it's all about indulging in things like pricey designer duds or the latest gadgets. But according to a new study in the Journal of Consumer Research, consumers are actually ...
Economics & Business
Mar 22, 2017
0
5
Why do people pay for experiences deliberately marketed as painful? According to a new study in the Journal of Consumer Research, consumers will pay big money for extraordinary—even painful—experiences to offset the physical ...
Economics & Business
Mar 22, 2017
0
5
Long gone are the days when a life of material excess and endless leisure time signified prestige. According to a new study in the Journal of Consumer Research, Americans increasingly perceive busy and overworked people as ...
Social Sciences
Mar 22, 2017
0
5
Popular media mirror Western culture's fixation with being thin. According to a new study in the Journal of Consumer Research, even subtle reminders of idealized bodies can encourage overweight consumers to overspend.
Economics & Business
Mar 22, 2017
0
4
Through a provocative new neuroscience-based marketing research method developed at Northwestern's Kellogg School of Management, brain waves of viewers watching trailers in movie theaters produced surprisingly accurate information ...
Economics & Business
Mar 20, 2017
0
52
If you're seeking investments through online marketing or crowd-funding websites, be sure to smile in your profile photo or your post. But maybe not too big.
Social Sciences
Jan 24, 2017
0
143
Would a Minnesota Vikings fan, during a business trip to Mumbai, be more likely to root for the Green Bay Packers than another random NFL team? Or would a die-hard Boston Red Sox fan, working abroad and pining to connect ...
Economics & Business
Dec 15, 2016
0
3
