Research shows that busy people make healthier choices

Busyness is often thought of as a modern day affliction, but it can also help you delay gratification and make decisions that provide benefits over the long term, according to new research from the global business school ...

Keep them guessing, keep them gaming

Marketers everywhere are looking for what will entice consumers to make a purchase—not just once but repeatedly—and new research points to a rather surprising result.

Irony is the new black

A giddy tween wearing a Justin Bieber t-shirt at a Justin Bieber concert—not too surprising. But what about your hard rock friend showing up to a death metal party wearing a Justin Bieber t-shirt?

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