The Journal of Consumer Psychology is devoted to psychological perspectives on the study of the consumer. It publishes articles that contribute both theoretically and empirically to an understanding of psychological processes underlying consumers' thoughts, feelings, decisions, and behaviors.

Publisher
Elsevier
Website
http://www.journals.elsevier.com/journal-of-consumer-psychology/

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When consumers would prefer a chatbot over a person

Actually, sometimes consumers don't want to talk to a real person when they're shopping online, a new study suggests. In fact, what they really want is a chatbot that makes it clear that it is not human at all.

Cross-selling can help retailers avoid lost revenue from returns

It's become easy to order items thanks to the miracles of online shopping. But it's not so simple on the retailer end, especially when more than 16% of those sales are later sent back. In the U.S., that adds up to a staggering ...

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