Advertising messages outlining social consequences of problem gambling tend to be more effective than those that show the loss of material possessions or money, says a new report from the University of Melbourne.
Social Sciences
Oct 22, 2015
0
57
Sports betting is becoming a normal social group practice but could potentially lead to peer pressure and risky gambling behaviour.
Social Sciences
Jul 8, 2015
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42
If clipping coupons and bargain hunting gives you a thrill, there's a good chance that at least one of your parents had the same enthusiasm. A Rutgers University-Camden marketing expert says "deal proneness" is a trait passed ...
Social Sciences
Jun 8, 2015
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62
Like doctors diagnosing an ailment, University of Akron marketing researchers have peeked into consumers' brains to understand why some ads ring up quick sales while others don't.
Economics & Business
Apr 20, 2015
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45
With the "creative class" on the rise, many businesses are trying to capitalize on imagination and innovation. But when it comes to creative juices, some societies have a faster flow than others. That's because, as new research ...
Social Sciences
Jan 27, 2015
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1000
(Phys.org) —New work published by a University of Georgia researcher helps explain why consumers gravitate toward "Got milk?" rather than "I'm lovin' it."
Economics & Business
Jun 26, 2014
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0
Service-oriented businesses that want to succeed with minority customers should consider hiring frontline employees who represent those ethnic groups, particularly when the business caters to Hispanics or Asians, a recent ...
Economics & Business
Dec 16, 2013
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0
(Phys.org)—When it comes to buying decisions, it's more about who you know than what you know for some people, according to a Colorado State University researcher, whose work may have a significant impact on how marketers ...
Social Sciences
Feb 27, 2013
0
0
