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Earth Sciences
Tongan volcanic eruption triggered by explosion equivalent to 'five underground nuclear bombs,' new research reveals
Earth Sciences
Q&A: How hurricanes in the Gulf trigger storms in Virginia and North Carolina
Earth Sciences
AI model detects impervious surfaces in aerial images
Earth Sciences
New assessment suggests Anthropocene started in the 1950s
Earth Sciences
Discovery of 3,775-year-old preserved log supports 'wood vaulting' as a climate solution
Earth Sciences
A river is pushing up Mount Everest's peak
Earth Sciences
How emissions from Brazilian Pantanal's soda lakes contribute to climate change
Earth Sciences
Inland waters crucial for accurate climate assessments, research suggests
Earth Sciences
Increased sea surface cooling from hurricanes observed along the Southeast Coast of the United States in recent decades
Earth Sciences
Researcher develops program for 3D cloud tomography
Earth Sciences
European Space Agency releases new strategy for Earth observation
Earth Sciences
GeoTraductores democratizes science, one translation at a time
Earth Sciences
Geologists discover mysterious subduction zone beneath Pacific, reshaping understanding of Earth's interior
Earth Sciences
Marine dust identifies 1.5 million year Oldest Ice near South America
Earth Sciences
Ancient buried log offers evidence of biomass vaults as cheap way to store climate-warming carbon
Earth Sciences
VXS-1 Squadron continues the mission, tracking potential tropical cyclone
Earth Sciences
Four billion years ago, but not so different: Plate tectonics likely looked closer to what we experience today
Earth Sciences
Climate change will lead to wetter US winters, modeling study finds
Earth Sciences
The unexpected role of magnetic microbes in deep-sea mining
Earth Sciences
Are branch faults the 'on-ramps' that lead to great continental transform earthquakes?

Other news

Evolution
Asteroid that wiped out the dinosaurs may have led to the invention of 'ant agriculture'
Bio & Medicine
Paper-based sensor offers rapid cardiac diagnostics in 15 minutes
Astronomy
Astronomers detect multiple extended tidal tails in an old globular cluster
Environment
Study shows EV owners have bigger carbon footprint than average because they are wealthier
Space Exploration
Nuclear rockets could travel to Mars in half the time, but designing the reactors that would power them isn't easy
Astronomy
Large radio bubble detected in galaxy NGC 4217
Plants & Animals
Study of global primate populations reveals predictors of extinction risk
Analytical Chemistry
Using AI to figure out the chemical composition of paints used in classical paintings
Astronomy
The earliest galaxies formed amazingly fast after the Big Bang. Do they break the universe or change its age?
Nanophysics
Theoretical physicist uncovers how twisting layers of a material can generate mysterious electron-path-deflecting effect
Evolution
Study determines when and how pterosaurs went from tiny tree-climbers to towering terrestrial titans
Cell & Microbiology
Dietary zinc inhibits antimicrobial resistance gene transmission in lab tests
Condensed Matter
Harnessing magnetic relaxation: 'Pac-Man effect' enables precise organization of superparamagnetic beads
Space Exploration
Investigating the possibility of using asteroid material to grow edible biomass for astronauts
Space Exploration
ESA's Hera spacecraft set for asteroid 'crime scene investigation'
Superconductivity
Direct measurement of a subtle current phase relation shows potential for more stable superconducting qubits
Astronomy
Traces of antimatter in cosmic rays reopen the search for 'WIMPs' as dark matter
Molecular & Computational biology
Phage cocktail shows promise against drug-resistant bacteria
Plants & Animals
Scientists uncover auditory 'sixth sense' in geckos
Materials Science
Innovative method targets removal of PFAS from wastewater

Earth's billion-year balancing act

Branding seems like it's everywhere today. And it's not just the swoosh on your Nikes or the bitten apple icon on your laptop anymore. Social media influencers craft their personal brands. But is there even branding in science? ...